Five Key Points to A Culture of Communication in the Workplace
Your workplace communication culture can significantly impact your employees’ experience, motivation, engagement, and overall business success. Happy employees are more likely to be open-minded and honest in their communication.
It is not possible to create a positive workplace culture without taking steps. Employers must invest time and resources to create a positive work communication culture. Although every company’s culture and core values may be different, there are best practices that all organizations should follow.
1. Leadership should be involved
Communication between leaders is one of many important components of communication culture. Only 13% of employees believe that their leaders communicate effectively with the organization. ( Gallup), 91% of employees believe that their managers lack communication skills. (Inc.)
Collaboration between leaders and internal communications departments can make a big difference in creating a positive culture of communication in the workplace.
2. Eliminate one-way communication
Employers no longer need to send out company-wide newsletters. This one-way communication does not allow employees to voice their opinions or raise concerns.
They are not able to participate in company conversations or feel more engaged. Employees who feel heard by their bosses are more likely to feel empowered to do their best work.
3. Communication should not be cluttered with too much information
Instead, focus on the most relevant aspects of communication. Although employees value frequent business communication, having too much irrelevant information can cause productivity problems. Many employees continue to receive irrelevant information.
Did you know that over 50% of emails received by employees don’t contain important information? This is due to a lack of personalization and localization of content.
It only takes a few emails to get employees to stop reading them. Companies must do better at personalizing and relating to employees’ communications.
4. Don’t Ignore the “Office Grapevine.”
According to the American Management Association, 70% of all corporate communication comes through the “office grapevine.” Most employees also trust it.
The office grapevine communication channel cannot be stopped or prevented. It occurs in every workplace. Businesses with positive communication cultures do better manage the grapevine effect and mitigate the negative consequences of gossip at work.
5. There is a balance between casual and corporate life
When building positive communication cultures, choosing the right tone of voice is important. Finding the right balance between casual and corporate voice can be difficult. The following are the key points to keep in mind when defining the tone of voice for your company:
- Communicate with consistency, credibility, and professionalism
- Learn the difference between corporate branding and employee voices
- Both the leadership team and the internal communications team should be involved
Developing and maintaining a communication culture within the organization is paramount for the organization’s and its employees’ growth and success. Communication is key to a productive team and motivated employees. It fosters healthy relationships and provides the information people require to contribute to the business’s success.
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